Facebook Paid Funnel
Weekly franchisee email: prospecting and retargeting spend, 30- and 90-day funnel tables (landings through booked appointments and leads), with unit costs on the same rows.
WeeklyMarketingFacebook Ads
What you get
- Two sections — Prospecting (
prospecting_traffic) and Retargeting (retargeting_traffic) - Meta spend and LPV reconcile rows plus mathnasium.com widget funnel and capitalregionmath.com GA4 where available
- Apptoto assessment bookings and Radius leads attributed with
utm_source=facebookand the section medium - Coverage footnotes when tracking is partial — unavailable sources never show as zero
Replaces the legacy Facebook Retargeting Traffic and Boost Performance emails after a reconciled parallel week (subscriptions managed separately during soak).
Interested in Facebook paid funnel reporting?
Spend, funnel stages, and unit economics for prospecting and retargeting — built for franchise operators.